On-page SEO
Help each important page earn a clear place in search and a useful click from visitors.
Explore On-page SEO guides
Published guides are ready to read. Lessons marked coming soon are planned for this part of the Academy.
Title Tags for SEO: How to Write Page Titles That Work
Write accurate, distinctive title tags, find weak patterns and check the result after making changes.
Start learningMeta Descriptions: How to Write Snippets That Earn the Click
Write useful summaries, understand Google’s snippet choices and find weak description patterns across a site.
Start learningHeading Tags for SEO: A Practical H1–H6 Structure
Build a useful heading hierarchy, understand H1–H6 levels and find missing or poorly nested headings.
Start learningImage Alt Text: How to Write It for People and Search
Write useful alternatives for informative, decorative, functional and complex images, then audit weak patterns across a site.
Start learningInternal Linking and SEO: A Practical Strategy
Build useful routes between pages, improve anchor text and find buried, broken or isolated content.
Start learningKeyword Cannibalisation: How to Find and Fix Competing Pages
Diagnose genuine overlap, compare page signals and choose whether to keep, differentiate, merge or redirect.
Start learningTurn these lessons into a clear next step.
Run a free website check to see which pages need attention and why.