Clearcrawl SEO Academy
Free Technical SEO Tutorials
Learn Technical SEO at your own pace, with clear, practical lessons designed for small business owners, web designers and DIY SEOs.
Clear steps for a healthier crawl.
Technical SEO lessons by topic
Choose the topic closest to your question, or follow the beginner path below. Each lesson turns a technical SEO issue into a clear next step.
Technical SEO for beginners
Learn technical SEO one practical step at a time: indexability, sitemaps, broken links, and redirects.
- 01Check page indexabilityConfirm important pages are eligible to appear in search.
- 02Make your sitemap easy to findHelp crawlers discover the sitemap for your important URLs.
- 03Find and fix broken internal linksRepair dead paths that frustrate visitors and crawlers.
- 04Use 301 redirects correctlySend old URLs directly to their most relevant replacement.
Crawling & Indexing
Make it easier for search engines to reach the pages you want discovered.
How to Add Your Sitemap to Robots.txt
Add the right sitemap URL, handle indexes or multiple files, and verify that crawlers can reach it.
Start learningExcluded by ‘Noindex’ Tag: How to Find and Fix It
Decide whether a noindex directive belongs, remove unwanted rules, and verify that search engines can index the page.
Start learningWhat Is Indexability? How to Check Your Important Pages
Understand which pages should be eligible for search, what blocks them, and how to check the signals that matter.
Start learningWhy Is My Website Not Showing Up on Google?
Separate missing indexing from low rankings, trace the technical causes, and verify the route back into search.
Start learningCrawled – Currently Not Indexed: What It Means and How to Fix It
Understand what the Search Console status means, which URLs need attention, and how to improve the right signals.
Start learning“Sitemap Could Not Be Read”: What to Check First
Trace sitemap fetch, access and XML problems, then verify the live file and Search Console submission.
Start learningTechnical SEO
Find the issues that quietly stop a website from being understood, crawled, and trusted.
How to Find and Fix Broken Internal Links
Trace dead ends, choose the right repair, and verify the fix with a fresh crawl.
Start learningHow to Find and Fix 404 Errors
Separate useful repairs from old URLs that no longer need to exist.
Start learningCanonical URLs, explained
A practical guide to telling crawlers which version of a page matters.
Start learning301 Redirects Explained
Move URLs cleanly, preserve useful routes, and fix chains, loops, and broken destinations.
Start learning5xx Server Errors: How to Find and Fix Them
Diagnose server failures, understand their SEO impact, and verify that important routes are stable again.
Start learningHow to Find and Fix Orphan Pages
Compare crawl paths with known URLs, then link, merge, redirect or remove pages with the right evidence.
Start learningDuplicate Content and SEO
Find repeated pages, understand canonical selection, and choose the right way to consolidate or differentiate them.
Start learningOn-page SEO
Help each important page earn a clear place in search and a useful click from visitors.
Title Tags for SEO: How to Write Page Titles That Work
Write accurate, distinctive title tags, find weak patterns and check the result after making changes.
Start learningMeta Descriptions: How to Write Snippets That Earn the Click
Write useful summaries, understand Google’s snippet choices and find weak description patterns across a site.
Start learningHeading Tags for SEO: A Practical H1–H6 Structure
Build a useful heading hierarchy, understand H1–H6 levels and find missing or poorly nested headings.
Start learningImage Alt Text: How to Write It for People and Search
Write useful alternatives for informative, decorative, functional and complex images, then audit weak patterns across a site.
Start learningInternal Linking and SEO: A Practical Strategy
Build useful routes between pages, improve anchor text and find buried, broken or isolated content.
Start learningKeyword Cannibalisation: How to Find and Fix Competing Pages
Diagnose genuine overlap, compare page signals and choose whether to keep, differentiate, merge or redirect.
Start learningSite Structure
Build a site whose hierarchy makes sense to people, crawlers, and the content team maintaining it.
Website Navigation: How to Build Clear Paths Through Your Site
Design useful menus, preserve important routes across devices, and audit navigation paths for people and crawlers.
Start learningPagination and SEO: How to Handle Paginated Pages
Keep deeper products and articles discoverable when collections continue beyond their first page.
Start learningBreadcrumb Navigation for SEO: A Practical Guide
Show where a deeper page sits, provide clear routes back and align visible trails with structured data.
Start learningSchema
Add structured context that helps search engines interpret the people, pages, and things on your site.
Schema Markup: What It Is and How It Helps Search Engines
Learn how Schema.org, structured data and JSON-LD fit together, then audit markup across a website.
Start learningHow to Test Schema Markup and Fix Structured Data Errors
Choose the right validator, diagnose structured-data errors and verify fixes across the live website.
Start learningProduct Schema: A Practical Guide to Product Structured Data
Describe product identity, price, stock, variants and reviews, then audit the catalogue for consistent markup.
Start learningOrganization Schema: How to Describe Your Business Clearly
Describe business identity, logos, contact details, official profiles and relationships with consistent markup.
Start learningLocal Business Schema: A Practical Implementation Guide
Describe locations, NAP details, opening hours and service areas, then audit them across the site.
Start learningArticle Schema: How to Mark Up Blog and News Content
Mark up headlines, authors, publishers, images and dates, then audit Article Schema across your content library.
Start learningSite Quality
Keep the everyday details of a website healthy, useful, and ready for the people who rely on it.
Website Health Check: A Plain-English Guide to Finding What Needs Fixing
Turn a broad website health review into a prioritised plan of changes worth making.
Start learningContent Audit: How to Decide What to Update, Merge or Remove
Use crawl, search and business evidence to give every page a clear future.
Start learningWebsite Accessibility Audit: A Practical Checklist
Find repeated barriers, choose representative tests and improve the experience for more people.
Start learningWebsite Launch Checklist: SEO and Quality Checks Before You Go Live
Protect search access, essential journeys, measurement and redirects before a release reaches production.
Start learningMonthly SEO Checklist: A Simple Maintenance Routine
Catch regressions, compare meaningful changes and keep important pages healthy each month.
Start learningLearning SEO on your own
Can I learn SEO for free?
Yes. Clearcrawl SEO Academy offers free, practical tutorials you can read at your own pace, with clear steps for common technical SEO issues.
Can I do SEO myself?
Yes. Many technical SEO checks and fixes are manageable yourself. Start with important pages, follow the beginner path, and crawl again to verify your changes.
Is technical SEO hard to learn?
The terms can feel unfamiliar, but the fundamentals are learnable one step at a time. Begin with indexability, then work through sitemaps, links, and redirects.
Where should I start with technical SEO?
Follow the four-step path on this page: check indexability, make your sitemap easy to find, fix broken internal links, and use redirects for moved URLs.
When the issue is clear, the next step is easier.
Use the lessons alongside your Clearcrawl reports to turn technical findings into changes you can check and explain.
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