Schema
Add structured context that helps search engines interpret the people, pages, and things on your site.
Explore Schema guides
Published guides are ready to read. Lessons marked coming soon are planned for this part of the Academy.
Schema Markup: What It Is and How It Helps Search Engines
Learn how Schema.org, structured data and JSON-LD fit together, then audit markup across a website.
Start learningHow to Test Schema Markup and Fix Structured Data Errors
Choose the right validator, diagnose structured-data errors and verify fixes across the live website.
Start learningProduct Schema: A Practical Guide to Product Structured Data
Describe product identity, price, stock, variants and reviews, then audit the catalogue for consistent markup.
Start learningOrganization Schema: How to Describe Your Business Clearly
Describe business identity, logos, contact details, official profiles and relationships with consistent markup.
Start learningLocal Business Schema: A Practical Implementation Guide
Describe locations, NAP details, opening hours and service areas, then audit them across the site.
Start learningArticle Schema: How to Mark Up Blog and News Content
Mark up headlines, authors, publishers, images and dates, then audit Article Schema across your content library.
Start learningTurn these lessons into a clear next step.
Run a free website check to see which pages need attention and why.